Yoga in the cyber world…
As my yoga journey evolves so too does the need to keep up and enter the cyber world; scary but necessary.
The colour scheme was the easy part, green and purple.
A logo? Now there’s a tricky one. I felt comfortable with the Koru and the symbolism of uncurling from the outside in. It represented so much of what I believe about the journey of Yoga. We have to unwrap and shed some of those outer layers to find out and feel who we really are. Even then we may keep a little bit closed around the heart area as a form of protection.
The first Koru appearing on the trial website looked amazing, until I realized that it didn’t leap out as a Yoga website. It was a momentary observation of a Yoga mat unrolling that I identified a naturally uncurling Yoga Koru.